CASE KNIVES BRIDGELINE LAUNCH
Heritage design meets modern tech. It’s cutting edge.
KELLOGG'S OLYMPICS SPOT
The Olympic games always come down to the finish, but Kellogg's believes in the start.
MASTERCARD RADIO
NEED FOR TWEED
Cannes ShortlistShorty Winner - Tumblr of the Year (Luxury Goods)
I ran this Tumblr for a year or so while I was at Leo Burnett NY.
With the tweed industry in decline, Scottish brand Harris Tweed needed to connect its authentic heritage with a new generation of fashion culture in the USA. The Film ‘Argo’ had just been released, a true story of CIA Agent Tony Mendez who rescued American diplomats from Iran in 1979. In the film, Agent Mendez wears a Harris Tweed jacket. In 2013, we gave the real Agent Mendez a new Harris Tweed jacket at an underground event in New York City. As a the story struck a chord in arts and fashion culture, we then used the story to launch a new destination for Harris Tweed culture on Tumblr called ‘Need For Tweed’.
Stats:
- 320 million media impressions
- A new community and social media following built around the brand through 'Need For Tweed' platform
- Sales at highest point in 17 years with over 1 million meters of Harris Tweed sold in 2013
With the tweed industry in decline, Scottish brand Harris Tweed needed to connect its authentic heritage with a new generation of fashion culture in the USA. The Film ‘Argo’ had just been released, a true story of CIA Agent Tony Mendez who rescued American diplomats from Iran in 1979. In the film, Agent Mendez wears a Harris Tweed jacket. In 2013, we gave the real Agent Mendez a new Harris Tweed jacket at an underground event in New York City. As a the story struck a chord in arts and fashion culture, we then used the story to launch a new destination for Harris Tweed culture on Tumblr called ‘Need For Tweed’.
Stats:
- 320 million media impressions
- A new community and social media following built around the brand through 'Need For Tweed' platform
- Sales at highest point in 17 years with over 1 million meters of Harris Tweed sold in 2013
THE HOLIDAY LOUNGE
For the holiday season we made a special lounge in The Time Warner Center. It was a VIP area for weary shoppers, where they could chill out and escape the mall madness.
Then we made some signage around the mall to direct cardholders towards this exclusive hang spot.
Then we made some signage around the mall to direct cardholders towards this exclusive hang spot.
THE PRICELESS ELEVATOR PITCH
Shorty Awards - Bronze for Physical & Digital
Midas Awards - Gold x2
MasterCard wanted to get noticed by small business owners and entrepreneurs at South by Southwest. We delivered a new stage for elevator pitches: an elevator.
BROOKLYN HEIGHTS SNAPCHAT FILTER
One of my favorite neighborhoods didn't have it's own Snapchat filter so I made one and submitted it. Now anyone can use it when they're around. Even Usain Bolt.
SOCIAL POSTS
