Cannes Gold - Branded Entertainment
Cannes Bronze - Direct Marketing
Cannes Bronze - PR (Best use of Social Media)
One Show - Merit (Brand Transformation / Single)
New York Writes Itself
Cannes Bronze - Direct Marketing
Cannes Bronze - PR (Best use of Social Media)
One Show - Merit (Brand Transformation / Single)
New York Writes Itself
The Village Voice is New York's voice. We helped amplify it.
In 2010 Leo Burnett opened its first full-fledged office in NYC. Until then, it was known primarily as a Chicago agency, but we wanted to show our commitment to our new city. We partnered with the The Village Voice to create an evolving series called New York Writes Itself featuring the amazing characters who call NYC home. The project included films, a letterpress show, and eventually an Off-Broadway play.
In 2010 Leo Burnett opened its first full-fledged office in NYC. Until then, it was known primarily as a Chicago agency, but we wanted to show our commitment to our new city. We partnered with the The Village Voice to create an evolving series called New York Writes Itself featuring the amazing characters who call NYC home. The project included films, a letterpress show, and eventually an Off-Broadway play.
This was my first big project as a professional. I was the community manager throughout the campaign–running the social media accounts, collecting quotes and responding to submissions–and the copywriter for the letterpress show: New York Types, which brought a record attendance to The Art Directors Club. I got to work on everything for this part, from promotion through the run of show, including content capture and the creation of this next video.
The following year, New York Writes Itself produced a sold out Off-Broadway play called 8 Million Protagonists.
Skyler Dobin doesn’t believe in guilty pleasures. Skyler Dobin is eating at Odd Duck. Skyler Dobin is dissapointed in the Apple Watch. Skyler Dobin thinks you look great. Skyler Dobin thinks genres are dumb. Skyler Dobin is staying optimistic. Skyler Dobin believes in a thing called love (just listen to the rhythm of my heart). Skyler Dobin doesn’t say, “YOU’VE NEVER SEEN [movie]?!” Skyler Dobin is waiting to sing at Ego’s. Skyler Dobin is remarking the one letter difference of “timeliness” and “timelines.” Skyler Dobin loves the choo-choo. Skyler Dobin is at a concert. Skyler Dobin is jumping into a body of water. Skyler Dobin is sending lowball offers to Ebay sellers. Skyler Dobin is embracing sweater weather. Skyler Dobin misses the old Kanye. Skyler Dobin is looking forward to Emo becoming Classic Rock. Skyler Dobin is reading Lonesome Dove. Skyler Dobin is looking up old Miatas for sale. Skyler Dobin is asking why is this restaurant so loud? Skyler Dobin is at the movies.