Shorty Awards - Bronze for Physical & Digital
BtoB Awards - Best Non-Traditional Placement
THE PRICELESS ELEVATOR PITCH
MasterCard wanted to get noticed by small business owners and entrepreneurs at SXSW. We delivered a new stage for elevator pitches: an elevator. That was the easy part.
For three days straight, I watched over 300 elevator pitches and tweeted about them in realtime from the @mastercard account, which required a superhuman attention span. A challenge I have yet to recover from.
For three days straight, I watched over 300 elevator pitches and tweeted about them in realtime from the @mastercard account, which required a superhuman attention span. A challenge I have yet to recover from.
Results:
After two installations, over 330 entrepreneurs stepped in and pitched their businesses. Guest appearances included Left Shark, Sir Mix-a-Lot, and Hulk Hogan (RIP).
The Priceless Elevator Pitch was featured in Fortune, Entrepreneur and Yahoo, earning us over 3,000 mentions, 40,000 engagements and 4,000,000 impressions.
The Priceless Elevator Pitch was featured in Fortune, Entrepreneur and Yahoo, earning us over 3,000 mentions, 40,000 engagements and 4,000,000 impressions.