CORE Hydration built their brand around fitness models and professional athletes but they wanted to present themselves in a more inclusive, approachable way. Because water, like wellness, is for everyone.

We redefined what wellness means for the brand in 2020 with a new campaign called Find Your Core. The launch film solidified our new positioning, creating an inclusive message for those who carve their own path on their wellness journey.



Brand Website Refresh:

Partner: Manuel Aleman
Brooklyn ︎Austin